Should you shoot in a studio or on location?
Whether you’re planning a launch or you’re mid-season, you’ll need to decide whether to shoot your next content run in the studio, or on location.
Studio
Studios offer a stable place to efficiently shoot lots of images, but lack creative versatility. Best for ecommerce, not as great for campaigns or launches.
Pros
Out of the weather
Power, change rooms, kitchen and privacy
Managed lighting
Parking
Efficient for outfit changes and Hair and Makeup changes
Cons
Studio content is normally pretty bland
Studios are expensive, even at half-day rates
Overruns are either not allowed, or come at a big price
Pre-season bookings can be competitive
Creatively restrictive
Location
On-location provides the best opportunities to shoot creative content, build stories and launch new looks, but they require some expertise to pull off perfectly. Most of my work is on location.
Pros
Location can build the backdrop for your story
Supports engaging stories
Natural light adds visual interest you can’t get in a studio
On-location shoots showcase your pieces in the real world,
Creatively free
BTS content is way cooler
Cons
Weather can be tricky
Needs good planning
Some places require a permit
Power and amenities can be tricky if you haven’t planned ahead
I specialise in shooting creative campaigns on location. There are countless variables to keep in mind, but after years of shooting on location you’re in good hands.